Six Ways To Advertise Your Website
There are many ways to attract the public to our website, but sometimes the tools used to achieve web positioning are not the best for our business, either because we need a faster solution, or even because we have tried everything and we have not obtained the desired results.
Maybe it's not about changing your content, but about changing your advertising strategy.
If you are considering paying for placing ads, you could study some features that will help the audience of that page also visit your business' audience.
For many ads that you place, your advertising will not work if you place it on a page that is not related to your product. For example: if you sell dog food and advertise it on a page of reptile lovers, we believe that you will hardly reach the users that can become potential buyers. To place your advertising on strategic sites, you must also study what other sites your potential customers would visit.
Speak with known clients
The best way to meet them is to talk to one of them.
So if you have a regular customer who has come to you more than three times to buy your products, you should find out what other types of sites you visit.
Even if your biggest client is one of your parents, your partner, or your best friend, you should not underestimate them, even if you are an important person for them; Your interests can vary a lot.
It is preferable to choose groups of 5 to 10 people to have a broader picture. Once you have selected your best buyers, answer these questions with each member:
1. What social networks do they use?
2. From which pages do you usually share content?
3. In what networks do you have a profile?
4. What are the 5 main topics that predominate in their content in networks?
5. What pages / famous people/companies do you follow?
Statistics
Once resolved these questions with each of our buyers (which is easier to find out when our contacts are in a social network) we can establish a list of possible sites that would visit these people and choose the most popular.
That is, if all our buyers -from the 5 to 10 chosen- review a certain online newspaper, we could consider placing our ads in that newspaper since it is likely that visitors to that page will also be interested in visiting our site.
If, for example, only one of our 10 buyers is a fan of the movies, it would not be worth placing the advertising on a film page because there are fewer chances that the regulars to that site become customers of our business.
Similar sites
Once chosen the sites or pages that most of our buyers have in common, you have to choose similar sites.
For example: if our business is selling guitars and everyone visits an online class site to learn to play guitar; We could also consider placing advertising on pages of other similar instruments such as ukuleles or bass.
We can even create a list of the opposite sites of the one that they visit to study the probabilities of success that an announcement of our site would have on that page.
Create surveys
Once you have all these sites similar and opposite to the pages that your buyers visit the most, you can create surveys to reach more people within your social networks.
Twitter already has a function to tweet a survey of 4 options. So if you have doubts about choosing the best place to place advertising, you just have to ask your followers which option they prefer.
Or, you can add that survey directly to your page so that all visitors can answer it when they enter. If your site is hosted on a platform like WordPress, it is very easy to add that Widget and place it on your homepage.
Make sure they accept advertising
If you found the perfect page that would increase your visits, you also need to check if they accept paid to advertise or if there is another way to advertise with them.
You could negotiate inserting an article or a small mention about your business in exchange for the same. Communication is important, much more when it is possible to benefit several people with a single action. It is likely that the ideal page does not accept advertising, but if it is a blog, you can write about your business and open the possibility of collaborating together on a product, tutorial, etc. in this way they would have double the audience and open the door for more collaborations in the future.
If they have paid ads, they will have to contact the ad company directly (AdWords, for example) and request an insertion on the page. The advantage of companies dedicated to ads is that they also have a function in which they show similar results so you could find yourself with a site that you did not know and where you would have different opportunities.
Speak with influencers
Thanks to YouTube, we can currently find video bloggers; that is: people who upload tutorials (mainly), jokes, reviews, news, etc., and it is very likely that there is a video blogger that talks about products or services similar to those that your company offers.
By contacting any of them, they could negotiate a video in which they will talk about your company or a video where you would go out and promote your business.
Remember that it does not matter if you do not dedicate yourself to the same thing as you, it is the variety that brings a different audience that may probably be interested in your business as well. We hope that one of these six strategies improves the visibility of your business without having to spend a fortune. The number of sites or people you know, the greater the likelihood that your company will grow in a short time. To Know More Please Visit Our Website
If you are considering paying for placing ads, you could study some features that will help the audience of that page also visit your business' audience.
For many ads that you place, your advertising will not work if you place it on a page that is not related to your product. For example: if you sell dog food and advertise it on a page of reptile lovers, we believe that you will hardly reach the users that can become potential buyers. To place your advertising on strategic sites, you must also study what other sites your potential customers would visit.
Speak with known clients
The best way to meet them is to talk to one of them.
So if you have a regular customer who has come to you more than three times to buy your products, you should find out what other types of sites you visit.
Even if your biggest client is one of your parents, your partner, or your best friend, you should not underestimate them, even if you are an important person for them; Your interests can vary a lot.
It is preferable to choose groups of 5 to 10 people to have a broader picture. Once you have selected your best buyers, answer these questions with each member:
1. What social networks do they use?
2. From which pages do you usually share content?
3. In what networks do you have a profile?
4. What are the 5 main topics that predominate in their content in networks?
5. What pages / famous people/companies do you follow?
Statistics
Once resolved these questions with each of our buyers (which is easier to find out when our contacts are in a social network) we can establish a list of possible sites that would visit these people and choose the most popular.
That is, if all our buyers -from the 5 to 10 chosen- review a certain online newspaper, we could consider placing our ads in that newspaper since it is likely that visitors to that page will also be interested in visiting our site.
If, for example, only one of our 10 buyers is a fan of the movies, it would not be worth placing the advertising on a film page because there are fewer chances that the regulars to that site become customers of our business.
Similar sites
Once chosen the sites or pages that most of our buyers have in common, you have to choose similar sites.
For example: if our business is selling guitars and everyone visits an online class site to learn to play guitar; We could also consider placing advertising on pages of other similar instruments such as ukuleles or bass.
We can even create a list of the opposite sites of the one that they visit to study the probabilities of success that an announcement of our site would have on that page.
Create surveys
Once you have all these sites similar and opposite to the pages that your buyers visit the most, you can create surveys to reach more people within your social networks.
Twitter already has a function to tweet a survey of 4 options. So if you have doubts about choosing the best place to place advertising, you just have to ask your followers which option they prefer.
Or, you can add that survey directly to your page so that all visitors can answer it when they enter. If your site is hosted on a platform like WordPress, it is very easy to add that Widget and place it on your homepage.
Make sure they accept advertising
If you found the perfect page that would increase your visits, you also need to check if they accept paid to advertise or if there is another way to advertise with them.
You could negotiate inserting an article or a small mention about your business in exchange for the same. Communication is important, much more when it is possible to benefit several people with a single action. It is likely that the ideal page does not accept advertising, but if it is a blog, you can write about your business and open the possibility of collaborating together on a product, tutorial, etc. in this way they would have double the audience and open the door for more collaborations in the future.
If they have paid ads, they will have to contact the ad company directly (AdWords, for example) and request an insertion on the page. The advantage of companies dedicated to ads is that they also have a function in which they show similar results so you could find yourself with a site that you did not know and where you would have different opportunities.
Speak with influencers
Thanks to YouTube, we can currently find video bloggers; that is: people who upload tutorials (mainly), jokes, reviews, news, etc., and it is very likely that there is a video blogger that talks about products or services similar to those that your company offers.
By contacting any of them, they could negotiate a video in which they will talk about your company or a video where you would go out and promote your business.
Remember that it does not matter if you do not dedicate yourself to the same thing as you, it is the variety that brings a different audience that may probably be interested in your business as well. We hope that one of these six strategies improves the visibility of your business without having to spend a fortune. The number of sites or people you know, the greater the likelihood that your company will grow in a short time. To Know More Please Visit Our Website
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