YouTube SEO: How To Rank YouTube Videos In 2018
When undertaking a Video Marketing campaign, it is very important to correctly choose the platform that will provide the greatest exposure to the work done to guarantee traffic and conversions. Undoubtedly the most popular is YouTube. However, it is not enough to produce and upload videos to this network to achieve those objectives. What is required then to position yourself properly and generate thousands of visits?
The quality of the content
In order for the video to be properly indexed, it is necessary that the visitor reproduce it for a sufficient time. Although the visit is counted from 30 seconds, the ideal is to be seen in its entirety, from start to finish.
Of course, to achieve this the content must shine for its quality. This concept implies several aspects:
-The image in high definition.
- Impeccable sound.
-An interesting script that conveys a concrete idea in a natural way.
This will be the first element to achieve the SEO positioning sought.
The keywords
Choosing the right keywords will lead the video to be ranked in the best rankings of the search engines. Therefore, we must analyze the content and choose those that are descriptive of it, coherent and original. Very important: you must also use combined keywords that include two or three terms since this will increase the probability of organic positioning.
Use of keywords
For the proper diffusion and SEO positioning of the videos, it is necessary to obey the following rules:
-Locate the keyword in the first words of the title and that it is a maximum of 60 characters.
-Include the keywords in the description of the video, organically. This should be detailed, interesting and sufficiently broad. Although this social network accepts hundreds of words in it, it is necessary to be guided by the instinct and the type of content to describe the material in such a way that it generates interest in the visitor. Therefore, a very attractive description of 100 terms may work better than one of 300 that is redundant and boring.
-The keywords must be included 2 to 3 times in the description, or at least 4 times if it is sufficiently long.
-The labels in the video are essential for its positioning. You have to choose a maximum of 10 of them among the most appropriate.
-It is advisable to include a link to the website, blog or landing page related to the content to generate quality traffic.
The transcription and subtitles of the video
Since this social network automatically places subtitles on some videos, it will be necessary to review the transcript to ensure that each of the words matches the dialogue. This helps the positioning and also generate more followers, even from other countries, which will capture the message correctly and consistently.
Additionally, in the "Settings" section you can deactivate the subtitles and choose the size and typography of the subtitles for the convenience of the visitors.
Thumbnail image
This static image is important since it will be the magnet for a greater number of visitors to decide to click on the video to appreciate its content. Thus:
-It must be colorful and attractive.
-It must be totally descriptive of the content.
-We must avoid deceptive images, that is, those that only seek to generate visits but that is not related to the content at all, or that provide a false track of what they will find in the video.
-They must be HD images, preferably with a 4: 1 format for correct viewing.
Configure geolocation and privacy
Likewise, it is advisable to indicate to the visitors the geographical location of the respective channel on YouTube, which is modified in Account Configuration - Channel Information.
On the other hand and without exception, the video must be configured as "Public" so that it can be added to different digital platforms by users. In this way, it will fulfill its function as a promotional tool.
The dissemination of the work done
Finally, we must spread the video in as many ways as possible: through the corporate blog, e-commerce store and each of the social networks, inviting followers and prospects to enjoy its content.
Passionate Creative Web Design Agency | Truly Custom Designed Websites
The quality of the content
In order for the video to be properly indexed, it is necessary that the visitor reproduce it for a sufficient time. Although the visit is counted from 30 seconds, the ideal is to be seen in its entirety, from start to finish.
Of course, to achieve this the content must shine for its quality. This concept implies several aspects:
-The image in high definition.
- Impeccable sound.
-An interesting script that conveys a concrete idea in a natural way.
This will be the first element to achieve the SEO positioning sought.
The keywords
Choosing the right keywords will lead the video to be ranked in the best rankings of the search engines. Therefore, we must analyze the content and choose those that are descriptive of it, coherent and original. Very important: you must also use combined keywords that include two or three terms since this will increase the probability of organic positioning.
Use of keywords
For the proper diffusion and SEO positioning of the videos, it is necessary to obey the following rules:
-Locate the keyword in the first words of the title and that it is a maximum of 60 characters.
-Include the keywords in the description of the video, organically. This should be detailed, interesting and sufficiently broad. Although this social network accepts hundreds of words in it, it is necessary to be guided by the instinct and the type of content to describe the material in such a way that it generates interest in the visitor. Therefore, a very attractive description of 100 terms may work better than one of 300 that is redundant and boring.
-The keywords must be included 2 to 3 times in the description, or at least 4 times if it is sufficiently long.
-The labels in the video are essential for its positioning. You have to choose a maximum of 10 of them among the most appropriate.
-It is advisable to include a link to the website, blog or landing page related to the content to generate quality traffic.
The transcription and subtitles of the video
Since this social network automatically places subtitles on some videos, it will be necessary to review the transcript to ensure that each of the words matches the dialogue. This helps the positioning and also generate more followers, even from other countries, which will capture the message correctly and consistently.
Additionally, in the "Settings" section you can deactivate the subtitles and choose the size and typography of the subtitles for the convenience of the visitors.
Thumbnail image
This static image is important since it will be the magnet for a greater number of visitors to decide to click on the video to appreciate its content. Thus:
-It must be colorful and attractive.
-It must be totally descriptive of the content.
-We must avoid deceptive images, that is, those that only seek to generate visits but that is not related to the content at all, or that provide a false track of what they will find in the video.
-They must be HD images, preferably with a 4: 1 format for correct viewing.
Configure geolocation and privacy
Likewise, it is advisable to indicate to the visitors the geographical location of the respective channel on YouTube, which is modified in Account Configuration - Channel Information.
On the other hand and without exception, the video must be configured as "Public" so that it can be added to different digital platforms by users. In this way, it will fulfill its function as a promotional tool.
The dissemination of the work done
Finally, we must spread the video in as many ways as possible: through the corporate blog, e-commerce store and each of the social networks, inviting followers and prospects to enjoy its content.
Passionate Creative Web Design Agency | Truly Custom Designed Websites
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