10 Reasons To Update Your Website
Statistics show that your website is the customer's first contact with your company. For this reason, having an updated and relevant website should be one of your priorities.
Updating your website can mean a total redesign, or in most cases, only fix what does not work. Here are 10 signs that it is time to update your website.
1 - You cannot / do update the content of your site
The content of your website is the reason why people visit it, and for which they decide to return or lose interest. Not to mention the negative effect of finding outdated or irrelevant information, this directly affects the SEO (Search Engine Optimization) affecting the possibility that search engines find you.
Having the ability to keep your website information up-to-date is a real necessity, take advantage of web maintenance policies.
2 - Your website does not have links to your social networks
Did you know that 78% of consumers have made purchases influenced by the social networks of companies? The interaction with customers in social networks are of great benefit to your company because they generate visits to your website. Linking your social networks to your website is a great strategy to generate traffic from consumers interested in your company.
3 - Your website does not convert visitors into customers
When a user visits your website, it is the perfect opportunity to take them in command and give them a tour of your company, its products, and services, just as you would if you visited your store. If your website does not invite you to explore it, get to know the company and allow them to interact, you are probably missing the opportunity to generate sales.
4 - Your website is not responsive
If you created your site in 2015 and it is made in Flash (which is not friendly with SEO or cell phones), you definitely need to think about updating your website completely. According to Smart meters, not having a friendly website with mobile devices is generating a 27% loss of visits, and the tendency to surf from a Tablet or cell phone is increasing.
5 - Your website is not user-friendly
If the user cannot decipher how to navigate or use your website, why should they visit it or return to your site? Think of the best way to organize your website, put yourself in the user's place. What is it that the user wants to know about your company? In what order do you want to find it?
6 - Your website takes too long to load
If your website takes too long to load, people leave the page without giving you a chance. 47% of consumers expect a web page to load in 2 seconds or less.
7 - Your website is not as good as the competition
People use the internet to buy and learn more about products or services that they are interested in purchasing. So, if they have found your website, they are likely to find your competition too. If your competition's website is friendlier, has better design and gets more attention, you are probably losing potential customers and money
8 - Your website is 3 years old
The world of web technology is always changing, and in 3 years the options and trends in the market are expanding enormously. There are many options to make your website more friendly and functional. Adopting these new trends in favor of a better experience for your clients may mean changing some parts of your website or a total redesign.
9 - Your website is an online brochure
When people visit your website, they expect to see more than texts about your company and offers. In fact, they seek to know your company in depth, connecting with visitors is one of the best ways to convert them into loyal customers. If the site does not generate interaction, it is not beneficial for them or for your company.
10 - Your website has no clear purpose
If you have not started a digital marketing strategy based on social networks, your website probably has no clear purpose. Using a website as a platform to cultivate a community of users and consumers who ultimately fall in love with your company and become customers is the ultimate goal of an excellent website, in addition to providing the information that the user is looking for.
Affordable Web Design Services Grow Your Business with our Web Development Services.Get a Free Quote Today.
1 - You cannot / do update the content of your site
The content of your website is the reason why people visit it, and for which they decide to return or lose interest. Not to mention the negative effect of finding outdated or irrelevant information, this directly affects the SEO (Search Engine Optimization) affecting the possibility that search engines find you.
Having the ability to keep your website information up-to-date is a real necessity, take advantage of web maintenance policies.
2 - Your website does not have links to your social networks
Did you know that 78% of consumers have made purchases influenced by the social networks of companies? The interaction with customers in social networks are of great benefit to your company because they generate visits to your website. Linking your social networks to your website is a great strategy to generate traffic from consumers interested in your company.
3 - Your website does not convert visitors into customers
When a user visits your website, it is the perfect opportunity to take them in command and give them a tour of your company, its products, and services, just as you would if you visited your store. If your website does not invite you to explore it, get to know the company and allow them to interact, you are probably missing the opportunity to generate sales.
4 - Your website is not responsive
If you created your site in 2015 and it is made in Flash (which is not friendly with SEO or cell phones), you definitely need to think about updating your website completely. According to Smart meters, not having a friendly website with mobile devices is generating a 27% loss of visits, and the tendency to surf from a Tablet or cell phone is increasing.
5 - Your website is not user-friendly
If the user cannot decipher how to navigate or use your website, why should they visit it or return to your site? Think of the best way to organize your website, put yourself in the user's place. What is it that the user wants to know about your company? In what order do you want to find it?
6 - Your website takes too long to load
If your website takes too long to load, people leave the page without giving you a chance. 47% of consumers expect a web page to load in 2 seconds or less.
7 - Your website is not as good as the competition
People use the internet to buy and learn more about products or services that they are interested in purchasing. So, if they have found your website, they are likely to find your competition too. If your competition's website is friendlier, has better design and gets more attention, you are probably losing potential customers and money
8 - Your website is 3 years old
The world of web technology is always changing, and in 3 years the options and trends in the market are expanding enormously. There are many options to make your website more friendly and functional. Adopting these new trends in favor of a better experience for your clients may mean changing some parts of your website or a total redesign.
9 - Your website is an online brochure
When people visit your website, they expect to see more than texts about your company and offers. In fact, they seek to know your company in depth, connecting with visitors is one of the best ways to convert them into loyal customers. If the site does not generate interaction, it is not beneficial for them or for your company.
10 - Your website has no clear purpose
If you have not started a digital marketing strategy based on social networks, your website probably has no clear purpose. Using a website as a platform to cultivate a community of users and consumers who ultimately fall in love with your company and become customers is the ultimate goal of an excellent website, in addition to providing the information that the user is looking for.
Affordable Web Design Services Grow Your Business with our Web Development Services.Get a Free Quote Today.
Comments
Post a Comment