15 Tips To Create A User-Friendly Website
Nowadays it does not take much time or effort to build a website, at least at a basic level. Even a lone entrepreneur from your home computer can create a website using different programs and/or have minimal knowledge of HTML. However, many companies, both small and large, do not optimize sales because navigation is very difficult. Some website creators lose sight of the basic principles that allow having a site that works: it must be informative, interactive and interesting.
Here I give you 15 basic tips for your website to be user-friendly, that is, easy to use for the user, thus helping to attract new customers and increase revenue.
Know your target audience: It may seem like a topic, but many sites do not take into account the way in which their target audience uses the Internet. Your website should be designed in such a way that a novice can navigate with ease. People want what they want at the time they want it. The normal thing is that a surfer will give you about 10 seconds to get your attention before going to another website.
Short paragraphs: People on the Internet scan, do not read. The screen usually shows 15 rows at a time, therefore, phrases should contain a maximum of 12 to 15 words and paragraphs two or three sentences.
Include effective hypertext links: Make sure that the links on your website make sense and contain the relevant information. Use hypertext links to sections with complementary or related information. Choose words that stand out and avoid confusion by putting links on separate lines.
Including logos and slogans on your pages provides credibility to your website. If, for example, you have spoken well of your company in the press or on television, be sure to mention it on your homepage.
Use the graphics with logic: The graphics can be very nice ... but they can distract attention from the important messages or if they take more than 10 minutes to load, people will probably not visit you again.
Include contact information: many people want to call you or visit your business, so if you are a retail or a retailer, make sure that the opening hours, where you are and the number or phone numbers are available.
Including surveys and questions are good systems to follow visitors and get to know your customers. Ask your future clients for the email address to send them news of products/services and information about promotions, so that it does not seem like you are begging them for their email address.
Avoid click-and-scroll syndrome: In general, people do not like to turn pages and pages of text to get the information they are looking for. If they have to be seen or moved by more than two or three pages, it is possible that they leave your website.
Ensure a clear message on all your websites: there are companies that have multiple web pages with different URLs that are linked by links with the objective that can deepen even more in the information they seek. It is a very useful option if you have different product ranges or you want to deepen in particular or wish to launch a new product.
Place the most important elements of the page above and as focused as possible to make the user's reading process faster and easier. At a first glance, users look up and in the center of any page, then they look to the left and then to the right and then they start to go through the rest of the page.
If you want users to be able to compare different products, make sure they can do it easily without having to remember one by one or having to go back to retrieve information, so it is advisable that you include a product comparator.
Following a bit with the end of the previous point, for the reading or scanning process to be as simple and quick as possible for the user, the design of the web pages should not contain too many information elements. It is clear that the user should spend more time searching for information in an area full of text and information than in a more detached and better-distributed area, but we must not forget that the user is in a few seconds he does not locate what he wants, he will go and It will hardly come back.
Try to design and develop the website with a fluid design that automatically adjusts the size of the page to control the resolution parameters. A resolution of 1024 x 768 pixels or higher is optimal. In any case, we must try to make our site Responsive Design.
Use the appropriate page length. In general, it is preferable to resort to a shorter page length on the homepage than for the rest of the pages of the website.
Have a contingency plan: If a problem arises with your business, many customers will come to your website first to obtain information.
Following these tips, you will have more chances that the design of your website achieves that the potential client finds what he is looking for and repeats. To Know more Visit Our Website Here
Here I give you 15 basic tips for your website to be user-friendly, that is, easy to use for the user, thus helping to attract new customers and increase revenue.
Know your target audience: It may seem like a topic, but many sites do not take into account the way in which their target audience uses the Internet. Your website should be designed in such a way that a novice can navigate with ease. People want what they want at the time they want it. The normal thing is that a surfer will give you about 10 seconds to get your attention before going to another website.
Short paragraphs: People on the Internet scan, do not read. The screen usually shows 15 rows at a time, therefore, phrases should contain a maximum of 12 to 15 words and paragraphs two or three sentences.
Include effective hypertext links: Make sure that the links on your website make sense and contain the relevant information. Use hypertext links to sections with complementary or related information. Choose words that stand out and avoid confusion by putting links on separate lines.
Including logos and slogans on your pages provides credibility to your website. If, for example, you have spoken well of your company in the press or on television, be sure to mention it on your homepage.
Use the graphics with logic: The graphics can be very nice ... but they can distract attention from the important messages or if they take more than 10 minutes to load, people will probably not visit you again.
Include contact information: many people want to call you or visit your business, so if you are a retail or a retailer, make sure that the opening hours, where you are and the number or phone numbers are available.
Including surveys and questions are good systems to follow visitors and get to know your customers. Ask your future clients for the email address to send them news of products/services and information about promotions, so that it does not seem like you are begging them for their email address.
Avoid click-and-scroll syndrome: In general, people do not like to turn pages and pages of text to get the information they are looking for. If they have to be seen or moved by more than two or three pages, it is possible that they leave your website.
Ensure a clear message on all your websites: there are companies that have multiple web pages with different URLs that are linked by links with the objective that can deepen even more in the information they seek. It is a very useful option if you have different product ranges or you want to deepen in particular or wish to launch a new product.
Place the most important elements of the page above and as focused as possible to make the user's reading process faster and easier. At a first glance, users look up and in the center of any page, then they look to the left and then to the right and then they start to go through the rest of the page.
If you want users to be able to compare different products, make sure they can do it easily without having to remember one by one or having to go back to retrieve information, so it is advisable that you include a product comparator.
Following a bit with the end of the previous point, for the reading or scanning process to be as simple and quick as possible for the user, the design of the web pages should not contain too many information elements. It is clear that the user should spend more time searching for information in an area full of text and information than in a more detached and better-distributed area, but we must not forget that the user is in a few seconds he does not locate what he wants, he will go and It will hardly come back.
Try to design and develop the website with a fluid design that automatically adjusts the size of the page to control the resolution parameters. A resolution of 1024 x 768 pixels or higher is optimal. In any case, we must try to make our site Responsive Design.
Use the appropriate page length. In general, it is preferable to resort to a shorter page length on the homepage than for the rest of the pages of the website.
Have a contingency plan: If a problem arises with your business, many customers will come to your website first to obtain information.
Following these tips, you will have more chances that the design of your website achieves that the potential client finds what he is looking for and repeats. To Know more Visit Our Website Here
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