The Colors Of A Web Page
When we create a web page, the choice of color palette is essential to impact the public. Sometimes we overlook it, but the concordance and harmony of the colors of a website are key details.
In fact, the choice of colors plays a central role when it comes to directing your website to success. As we have said, colors and their combinations have a very important impact on how users react and act on a web page.
Before starting a website it is very important to be clear about the image we want to give. Have a logo, prepare graphics content and collect some images. Based on all this, it is VERY advisable to create a color palette. From this, it will be easier to organize the colors of your website. In addition, this color palette will be part of your brand image. Who does not recognize the blue of Facebook or the yellow of McDonald's?
The Psychology Of Color
As a general rule, two groups of colors are created on a website. The neutral colors like white, black and gray are used for the background color. The most vivid colors, on the other hand, are applied to the details and other highlights.
The warm colors like red, yellow and orange are very strong. We always use them to draw the visitor's attention to specific elements. However, when we use them too much on the same page, they can lose their positive connotation and evoke negative feelings (aggression and anger). On the other hand, colder colors, such as the combination of green and blue colors, create an effect of calm, loyalty and security.
For tastes, the colors
The Red
A color that unleashes passions. It is associated with desire, love, energy, and excitement. But it also represents rather negative concepts such as war, violence, fire, and danger.
Ideal to accentuate elements or draw attention to something. However, we must avoid excess red, so much excitement can hurt you.
The Yellow
The most vivid color. Happiness, optimism, youth, and professionalism are notions that represent this color.Using yellow in moderation helps to give energy and/or create an impression of happiness. To consume in moderation since yellow can be suffocating and eyestrain.
The Blue
It is the color of technology and the Internet par excellence. It is associated with competition, tranquility, reliability, calm, confidence and security. Light blue can also be fresh and give energy. This color links very well with the domains of health, medicine, public services ...
The Green
Harmony and balance. It is associated with growth, health, nature, money, wealth, generosity, peace and energy. It is the color that best feels in sight. Use it to create a relaxing effect or to represent a new beginning.
This year the trends are divided, there are those who prefer to have a page with a minimalist design, where white is the dominant color and those who are not afraid and use the brightest and most daring colors.
Now it's your turn, play with colors, make your website a universe that visitors will keep in their memory.
In fact, the choice of colors plays a central role when it comes to directing your website to success. As we have said, colors and their combinations have a very important impact on how users react and act on a web page.
Before starting a website it is very important to be clear about the image we want to give. Have a logo, prepare graphics content and collect some images. Based on all this, it is VERY advisable to create a color palette. From this, it will be easier to organize the colors of your website. In addition, this color palette will be part of your brand image. Who does not recognize the blue of Facebook or the yellow of McDonald's?
The Psychology Of Color
As a general rule, two groups of colors are created on a website. The neutral colors like white, black and gray are used for the background color. The most vivid colors, on the other hand, are applied to the details and other highlights.
The warm colors like red, yellow and orange are very strong. We always use them to draw the visitor's attention to specific elements. However, when we use them too much on the same page, they can lose their positive connotation and evoke negative feelings (aggression and anger). On the other hand, colder colors, such as the combination of green and blue colors, create an effect of calm, loyalty and security.
For tastes, the colors
The Red
A color that unleashes passions. It is associated with desire, love, energy, and excitement. But it also represents rather negative concepts such as war, violence, fire, and danger.
Ideal to accentuate elements or draw attention to something. However, we must avoid excess red, so much excitement can hurt you.
The Yellow
The most vivid color. Happiness, optimism, youth, and professionalism are notions that represent this color.Using yellow in moderation helps to give energy and/or create an impression of happiness. To consume in moderation since yellow can be suffocating and eyestrain.
It is the color of technology and the Internet par excellence. It is associated with competition, tranquility, reliability, calm, confidence and security. Light blue can also be fresh and give energy. This color links very well with the domains of health, medicine, public services ...
Harmony and balance. It is associated with growth, health, nature, money, wealth, generosity, peace and energy. It is the color that best feels in sight. Use it to create a relaxing effect or to represent a new beginning.
Now it's your turn, play with colors, make your website a universe that visitors will keep in their memory.
Ready To Color Your Web Page?
Comments
Post a Comment