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Have you lost the touch when selling? Today I share the universal rules in sales for you to review and better today.Regardless of whether you are a professional seller or part of any area in a company, sales are for ALL. Today all the people who make up a business must be customer oriented, to fall in love and know how to take it naturally to make a purchase.If you feel that it is not your thing, that you have lost your touch or that you do not even know where to start here, I want to leave you the seven principles that anyone can acquire to polish and raise their level of sales. 1. Maintain the client's focus. Sales are about them, not you or your company. Your sales pitch (falling in love) should be aimed at talking about them, their needs and motivations, not about how wonderful your business or your product is.Watch out! It is very easy to fall into the trap of thinking that you need to close sales and get your commission. Sales go from having a GENUINE interest in helpin...

Are you interested in web design? Learn about some of the trends that we will see in the design of websites. 1. Large photographs When we talk about design and screens, the visual is what commands! A large image, full screen, is the best element we can use to communicate in detail what the web offers us. This year we are going to replace words with images as several sites are already doing. 2. Multimedia experience And if the images captivate us, what about the videos? This resource is being used more and more: short videos that provide a brief synopsis of the web, some reproduced in a loop from the home. Thanks to HTML5 it is possible to elevate a website to a multimedia design never before thought, with animations and a fantastic user experience. 3. Supremacy of the scroll We have a clear tendency to use scrolling in the navigation of a website, especially in the home pages. Probably, one of its main reasons is the increase in navigability from mobile devices. When we enter ...

To really enter a business is to compete not with yourself, but with other companies that are dedicated to the same as you or similar. Competing for the competition is not the healthiest thing for your business, here are some tips so you know what to do in terms of competition.  Do you already know who your Competitors are? You must identify them and know what they do or do not do. Maybe you can investigate a little about how they are managed to discover strengths or weaknesses and thus get more advantages. Remember that not everyone who sells the same or similar products are your competitors . Why not go further with new markets? We know that your comfort zone is your established clientele but why not expand it and go further and increase your sales. You can tell your clients to promote or recommend you to other people, but it would be better to develop a plan to achieve this goal. Better Prices or Better Services? Both. But if you have a good service your customers will...

There are many ways to attract the public to our website, but sometimes the tools used to achieve web positioning are not the best for our business, either because we need a faster solution, or even because we have tried everything and we have not obtained the desired results. Maybe it's not about changing your content, but about changing your advertising strategy. If you are considering paying for placing ads, you could study some features that will help the audience of that page also visit your business' audience. For many ads that you place, your advertising will not work if you place it on a page that is not related to your product. For example: if you sell dog food and advertise it on a page of reptile lovers, we believe that you will hardly reach the users that can become potential buyers. To place your advertising on strategic sites, you must also study what other sites your potential customers would visit. Speak with known clients The best way to meet them is t...

You probably want to start your own business but have no idea how to do it. The steps to take forward a company are simple, but the really complicated thing is to find an idea that has ample opportunities to develop and that does not have as much competition so that the business does not go unnoticed. If you have problems in this step, here are some profitable business ideas to start today. 1. Acquire a franchise It is common for convenience stores or some coffee shops, and even some clothing stores, to offer to be a distributor. Much better if it is to be able to obtain a franchise. It is true that the initial cost is expensive, but if you have an investor, or you have a certain amount of money to start a business, a franchise can be a safe business. Just make sure you find a good place that does not have more branches in a range of at least two blocks around, and one where you are not so close to the competition. No matter how good the prices or products of the branch ar...

It is no secret that the choice of an adequate online sales platform is a key factor and one of the causes that generate more confusion. Are you looking for the perfect sales tool to get started in e-commerce and launch your online store quickly and with an affordable formula that allows you to grow as your business grows? WooCommerce is a versatile, scalable, open source application that is easy to manage and has been systematically used successfully by thousands of companies around the world. It offers a flexible shopping cart system with an easy-to-use shopping process and provides complete control over the appearance, content, and brand of your online business through multiple functionalities. I think this post interests you.  1 # Update the contents with ease You can create, publish and edit different types of content intuitively and with a certain speed. The advantage is that the learning curve of managing and updating content in WooCommerce is much lower than that...

When undertaking a Video Marketing campaign, it is very important to correctly choose the platform that will provide the greatest exposure to the work done to guarantee traffic and conversions. Undoubtedly the most popular is YouTube. However, it is not enough to produce and upload videos to this network to achieve those objectives. What is required then to position yourself properly and generate thousands of visits? The quality of the content In order for the video to be properly indexed, it is necessary that the visitor reproduce it for a sufficient time. Although the visit is counted from 30 seconds, the ideal is to be seen in its entirety, from start to finish. Of course, to achieve this the content must shine for its quality. This concept implies several aspects: -The image in high definition. - Impeccable sound. -An interesting script that conveys a concrete idea in a natural way. This will be the first element to achieve the SEO positioning sought. The keywords ...

Gone are the 90's with their ugly designs and web page color combination. Today, the platforms for site development are quite friendly and with hundreds of pre-set designs to choose from. These templates are editable, allowing you to enter images, change the font and even the color in general. The problem arises when in the web page color design is not taken into account that there are a whole theory and rules to choose and combine colors. If a random selection is made, the result may be counterproductive, because it does not agree with the brand, does not look good or makes reading difficult. This will only cause that the users do not stay for a long time on your site. But why is a correct choice of colors so important? According to Kissmetrics, 85% of buyers place color as the primary reason for choosing a product. To make a correct choice of web design color it is important to understand some basic principles: Color psychology Each color has a meaning and can be used to ...

As an entrepreneur or freelancer, you already know the importance of the presence of your business on the Internet to get where you want. However, reaching the audience that you really need and achieving the sales or brand objectives is not a task that is done from one day to the next.For this, it is necessary to develop an online marketing plan. We give you the 5 steps to know how an online marketing strategy is developed but always have experts in the field who can study your case. 1. MEETING WITH THE CLIENT How will you know who your ideal client is and establish your communication and marketing objectives online if you do not meet with your client in advance? This point should be the first one on which you should focus all your attention. To design a good online marketing plan, you must know very well who you are going to direct your communication too. Therefore, meet your client as many times as necessary and always try to extract all the information that can help you deve...

Surely you have ever considered how to write a great article to attract your audience. What's more, I'm sure you've asked yourself how those bloggers who write great posts do it and they position themselves very quickly. After a lot of reading, you know that in order to improve the SEO  of your website and to appear in the top positions of the Google search engine by specific words, you have to do many tasks but the most important is to update the content of interest very often. But writing a great post is not easy. Not only do you have to find the perfect keyword research, but you must create a great story that engages your audience and that is of interest to you. After that, the field work will be an SEO with internal and external links as well as a good promotion in social networks. How do I write a great article? To keep a great article, keep these tips in mind: 1- Documentation Do not write what you do not know. That does not go well, it shows. 2- Plan th...

For most companies, everything that refers to SEO techniques and web positioning begins to take on special importance in these times. SEO has ceased to be a dispensable term and has become an ideal tool to spread your services and add value to a brand. In short, it is the essential tool to attract the maximum number of visitors to your website. On the other hand, very few companies understand the difference between SEO On-page and Off-page. In SEO Off-page, promote the contents, images, and materials of your business using external sources while with SEO On-page, the content of your website is optimized so that it acquires a greater capacity for understanding, with the objective to improve in the search results. On-page SEO techniques to improve the positioning of your website The following compilation of SEO On-page drive techniques to improve the web positioning of your page, and can help you reach the first rankings in the search engines: Meta-title When it comes to labelin...

There are several ways to create your online store. The choice of one or the other can vary the degree of complexity of the same. It can be done through an e-commerce platform such as Prestashop, Magento or OsCommerce. We can also use WordPress itself and create an online store using the Woocommerce plugin. On the other hand, it is also true that many entrepreneurs prefer to create their online store from scratch, without using an open source software tool, in order to have a greater degree of security and greater control of the tool. What is the best way to create an online store for your business? If you have an SME, for which of these tools or platforms should you choose? The five ways to create your online store: by which to decide Let's talk a little about the different tools that exist in the network to create an online store. It is important to understand that, in any case, the idea is to have a hosting and an own domain name. 1. CREATE AN ONLINE STORE WITH P...

A few weeks ago we talked about how to create an application for Android devices. Now we have to focus on the other portion of the applications delay. The iOS applications are the second in the ranking if we analyze them by the operating system. It is possible that if you have already read that tutorial for Android, you want to know more about how to create an iOS app . Especially if you are thinking of creating a business app. Well, although the process is the same there are things that we have to take into account. The steps to create an iOS app They are practically the same as for any other mobile app project. We remind you briefly for the most clueless: The initial phase in which we have to define the idea of ​​the app that we want to create. It is also convenient to create an initial mockup to have the app almost ready. In the business phase, we go into more details. But without getting to develop anything. We must be clear about the business model we follow with our appl...

When We Decide To Work With Influencers , What We Really Want Is To Achieve A Greater Number Of Followers And Sales. But We Should Not Get Carried Away And Choose The Influencers That We Like The Most. We Must Do A Market Study In Which The Influencers That We Choose Are According To Our Audience, Those We Want To Address. In Addition, We Must Have Several Aspects In Mind Such As The Budget We Have Estimated, The Goal We Want To Achieve, The Public We Want To Reach And The Impact We Want To Have. Once We Have All This Studied, It Will Be When We Can Start Working With Influencers. Here Are Some Tips To Choose The Influencers That Really Go With Your Brand: # 1 Really Define Your Goal Before Starting To Invest In Influencers Without Knowing Anything Else About Them, We Must Define Our Objective. Obviously, The Goal Of Any Marketing Campaign Is To Increase The Number Of Sales Of Our Company But We Must Know If An Influencer Is Really Going To Help Us Achieve It. To Begin With, W...